Park & Fine
Interactive Development
Park & Fine Literary and Media is led by Theresa Park and Celeste Fine. These literary visionaries bring decades of experience, representing some of the book and film industry’s most beloved and inspired fiction and nonfiction authors.
We, along with fellow creative agency Masscult, delivered a clean and functional new site design for Park & Fine to update their online presence. Along with content migration and management, Park & Fine were able to showcase their vast roster of authors in an organized, user friendly set up.
Objectives
The primary creative vision for the new and improved Park and Fine site was to convey a clean and minimalistic “LA design,” something vibrant, open, and airy to not detract from their content and showcase their authors. Along with the design requirements, another core objective was to take a mobile first design and development approach. This would ensure continuity across all screen sizes, considering most users view content primarily on their mobile devices.
