Giada De Laurentiis is the Emmy award winning television personality and globally revered celebrity chef who continues to prove her skill and accessibility with an impressive background of culinary training from Le Cordon Bleu in Paris and a unique, personable charm. She was looking for a way to showcase her recipes online, as well as having a place to sell her robust line of cookware, sauces and other items.
We worked closely with Giada’s management and designer Doug Gledhill to create a beautifully designed immersive culinary experience. The first objective for the project was to present her vast amount of recipes in a way for her users to easily digest. This called for a powerful filter engine so that users can sift through the thousands of recipes by Meal, Main Ingredient, Diet/Allergies, Season, and Total Cook Time.
With the recipes section successfully constructed, we were then able to focus our attention on the eCommerce portion of the site. We developed a way for Giada’s team to pull in their Shopify products directly into their website in order to create a holistic user experience.