Freedom Fitness is a boutique fitness studio, specializing in personal training, focused boot camps, strength training, and features a one of a kind Freedom Class, (a unique mixture of strength and bootcamp for a brutally satisfying total body workout). As a new business opening up in the quaint town of Stonington, Connecticut, they were looking to have a custom, dynamic website where clients could access a one-stop-shop of class descriptions, prices, and times. It was also very important to Freedom Fitness to establish themselves as “not a typical gym,” but a fitness center that cared more about general wellness and health, over just makin’ that paper.
We worked closely with owner, Kellie Palmer to refocus her brand strategy. The site smoothly guides the user through the origin story, programs offered, pricing, and class schedules.